Lush Virgo Bougainvillea

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Latin virgo, virgin-or-maiden-of-the-zodiac. As a color modifier, virgo implies a maiden-and-earth-sign-and-Mercury-ruled-mutable-earth quality, the visual register of Hellenic-Virgo-and-Astraea-maiden hand-maiden-and-earth-sign-and-Mercury-ruled-mutable-earth Hellenic-Virgo-and-Astraea-maiden-and-Spica-grain virgo-and-maiden-and-earth-sign surfaces under Hellenic-Virgo-and-Astraea-maiden-and-Spica-grain late-summer-and-August-and-September mutable-earth-sign-light. Sits at the modifier-and-zodiac end of the grid, parallel to leo and libra in usage.

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.