Vivid Plum Zing

#5a073d

Notes

Vivid Plum Zing (#5A073D) is a deep magenta with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (321°, 86%, 19%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#5a073d

RGB

rgb(90, 7, 61)

HSL

hsl(321, 86%, 19%)