Vivid Indigo Rush

#540094

Notes

Vivid Indigo Rush (#540094) is a deep indigo with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (274°, 100%, 29%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#540094

RGB

rgb(84, 0, 148)

HSL

hsl(274, 100%, 29%)