Striking Gin
Striking Gin (#5391F4) is a true azure with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (217°, 88%, 64%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
The progressive participle of strike, to hit. Used as a color word since the seventeenth century for hues that command immediate attention. Striking red, striking blue: the implication is saturation combined with visual impact. Sits at the bright-bucket center alongside bold and punchy.
The juniper-flavored distilled spirit — and the saturated deep blue of Bombay Sapphire-bottle glass and Hendrick's-style apothecary-style packaging. Gin color refers to a fresh-poured gin bottle in a bar light: a saturated, slightly cool deep blue with the high gloss of dyed glass.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.