Plush Denim Echo

#4d49ab

Notes

Plush Denim Echo (#4D49AB) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (242°, 40%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#4d49ab

RGB

rgb(77, 73, 171)

HSL

hsl(242, 40%, 48%)