colors
Back to gallery

Punchy Blueberry

#4d3b91
Notes

Punchy Blueberry (#4D3B91) is a true indigo with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (253°, 42%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#4d3b91
RGB
rgb(77, 59, 145)
HSL
hsl(253, 42%, 40%)
HWB
hwb(253 23% 43%)
OKLCH
oklch(42.0% 0.136 288.8)
HSV
hsv(253, 59%, 57%)
LAB
lab(31.23% 30.35 -45.10)
LCH
lch(31.23% 54.36 303.94)
CMYK
cmyk(47%, 59%, 0%, 43%)

Etymology

Punchy
adjective

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Blueberry
noun

The genus Vaccinium — North American native berry shrubs cultivated since the early twentieth century. The fruit's deep blue-purple skin is colored by anthocyanin and the protective bloom of waxy yeast cells. The color refers to a fresh wild blueberry: a saturated, slightly cool deep blue-violet with the powdery finish of waxy fruit surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#4d3b91
Original
#004b94
Protanopia
#01478f
Deuteranopia
#384e60
Tritanopia
#454545
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.94:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.35:1

Related Colors

Canvas