Vivid Eggplant Radiant

#4d044b

Notes

Vivid Eggplant Radiant (#4D044B) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (302°, 90%, 16%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#4d044b

RGB

rgb(77, 4, 75)

HSL

hsl(302, 90%, 16%)