Soft Denim Ink

#494ea7

Notes

Soft Denim Ink (#494EA7) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (237°, 39%, 47%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#494ea7

RGB

rgb(73, 78, 167)

HSL

hsl(237, 39%, 47%)