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Unyielding Blueberry

#464198
Notes

Unyielding Blueberry (#464198) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (243°, 40%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#464198
RGB
rgb(70, 65, 152)
HSL
hsl(243, 40%, 43%)
HWB
hwb(243 25% 40%)
OKLCH
oklch(43.0% 0.138 281.5)
HSV
hsv(243, 57%, 60%)
LAB
lab(32.59% 27.25 -47.21)
LCH
lch(32.59% 54.51 299.99)
CMYK
cmyk(54%, 57%, 0%, 40%)

Etymology

Unyielding
adjective

Old English un- (negation) plus gildan (to give-up). As a color modifier, unyielding implies a saturated-and-uncompromising quality where the hue refuses to fade-or-shift under any visual pressure. Sits at the bold-and-resilient end of the grid, parallel to indomitable and adamant in usage.

Blueberry
noun

The genus Vaccinium — North American native berry shrubs cultivated since the early twentieth century. The fruit's deep blue-purple skin is colored by anthocyanin and the protective bloom of waxy yeast cells. The color refers to a fresh wild blueberry: a saturated, slightly cool deep blue-violet with the powdery finish of waxy fruit surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#464198
Original
#02509b
Protanopia
#004a96
Deuteranopia
#235566
Tritanopia
#484848
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.50:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.47:1

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