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Buzzing Artemisia

#43a965
Notes

Buzzing Artemisia (#43A965) is a true green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (140°, 43%, 46%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#43a965
RGB
rgb(67, 169, 101)
HSL
hsl(140, 43%, 46%)
HWB
hwb(140 26% 34%)
OKLCH
oklch(65.8% 0.138 151.6)
HSV
hsv(140, 60%, 66%)
LAB
lab(62.09% -45.01 26.51)
LCH
lch(62.09% 52.24 149.50)
CMYK
cmyk(60%, 0%, 40%, 34%)

Etymology

Buzzing
adjective

The progressive participle of buzz — borrowed metaphorically as a color word since the late twentieth century for hues that read as visually loud and slightly destabilizing. Buzzing yellow, buzzing magenta: the implication is saturation pushed past comfortable into the realm of optical agitation. Sits at the bright-bucket extreme alongside electric.

Artemisia
noun

The genus Artemisia — sage-and-wormwood-and-mugwort relatives whose silver-green leaves define Mediterranean dry-garden landscaping. The color refers to a fresh Artemisia ludoviciana cultivated in a Provençal garden: a soft, slightly cool gray-green with the matte velvet finish of pubescent silver leaf.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#43a965
Original
#aa9c60
Protanopia
#9c9269
Deuteranopia
#23a798
Tritanopia
#8e8e8e
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.96:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.10:1

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