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Rich Borneo

#43972c
Notes

Rich Borneo (#43972C) is a true green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (107°, 55%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#43972c
RGB
rgb(67, 151, 44)
HSL
hsl(107, 55%, 38%)
HWB
hwb(107 17% 41%)
OKLCH
oklch(60.2% 0.164 139.7)
HSV
hsv(107, 71%, 59%)
LAB
lab(55.59% -45.56 46.53)
LCH
lch(55.59% 65.12 134.40)
CMYK
cmyk(56%, 0%, 71%, 41%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Borneo
noun

The Southeast Asian island — and the saturated deep green of Borneo rainforest, home to one of the world's three remaining great-ape populations (Pongo pygmaeus, the Bornean orangutan). Borneo color refers to a Sarawak jungle canopy: a saturated, slightly cool deep green with the matte finish of dense tropical foliage.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#43972c
Original
#9b8a1c
Protanopia
#918236
Deuteranopia
#3a9282
Tritanopia
#7d7d7d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.68:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.70:1

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