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Direct Spinach

#43732d
Notes

Direct Spinach (#43732D) is a deep green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (101°, 44%, 31%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#43732d
RGB
rgb(67, 115, 45)
HSL
hsl(101, 44%, 31%)
HWB
hwb(101 18% 55%)
OKLCH
oklch(50.5% 0.114 137.0)
HSV
hsv(101, 61%, 45%)
LAB
lab(43.72% -30.19 33.07)
LCH
lch(43.72% 44.78 132.39)
CMYK
cmyk(42%, 0%, 61%, 55%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Spinach
noun

Spinacia oleracea, the Persian leaf cultivated in China and the Mediterranean since the seventh century, popularized in twentieth-century America by Popeye and a misplaced decimal point in an iron-content study. The color refers to fresh raw spinach leaves: a saturated, slightly yellow-shifted green with the matte finish of a crinkled-savoy leaf. Deeper than apple, cooler than olive, with the kitchen weight of a vegetable that wilts to a quarter its raw volume.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#43732d
Original
#776a26
Protanopia
#706632
Deuteranopia
#416f64
Tritanopia
#646464
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.63:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.73:1

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