Soft Denim Ink

#423f97

Notes

Soft Denim Ink (#423F97) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (242°, 41%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#423f97

RGB

rgb(66, 63, 151)

HSL

hsl(242, 41%, 42%)