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Established Guacamole

#40750b
Notes

Established Guacamole (#40750B) is a deep lime with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (90°, 83%, 25%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary indigo. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#40750b
RGB
rgb(64, 117, 11)
HSL
hsl(90, 83%, 25%)
HWB
hwb(90 4% 54%)
OKLCH
oklch(50.6% 0.140 134.1)
HSV
hsv(90, 91%, 46%)
LAB
lab(44.00% -34.70 46.32)
LCH
lch(44.00% 57.87 126.84)
CMYK
cmyk(45%, 0%, 91%, 54%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Guacamole
noun

The Mexican avocado-based dip — fresh avocado mashed with lime, cilantro, salsa, and salt, traced to pre-Columbian Aztec cuisine via the Nahuatl āhuacamolli (avocado sauce). Guacamole color refers to fresh-mashed guacamole in a molcajete: a soft, slightly muted yellow-green with the matte finish of pureed avocado-and-lime. Drier than avocado.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#40750b
Original
#7a6b00
Protanopia
#73661a
Deuteranopia
#3f7063
Tritanopia
#626262
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.57:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.77:1

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