Plush Denim Ribbon

#4040dd

Notes

Plush Denim Ribbon (#4040DD) is a true blue with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (240°, 70%, 56%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#4040dd

RGB

rgb(64, 64, 221)

HSL

hsl(240, 70%, 56%)