Soft Denim Tide

#4040a0

Notes

Soft Denim Tide (#4040A0) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (240°, 43%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#4040a0

RGB

rgb(64, 64, 160)

HSL

hsl(240, 43%, 44%)