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Princely Blueberry

#40409e
Notes

Princely Blueberry (#40409E) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (240°, 42%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#40409e
RGB
rgb(64, 64, 158)
HSL
hsl(240, 42%, 44%)
HWB
hwb(240 25% 38%)
OKLCH
oklch(42.8% 0.149 278.1)
HSV
hsv(240, 59%, 62%)
LAB
lab(32.31% 28.72 -51.32)
LCH
lch(32.31% 58.81 299.23)
CMYK
cmyk(59%, 59%, 0%, 38%)

Etymology

Princely
adjective

Latin prīnceps, first / chief — adjectival suffix -ly. As a color modifier, princely implies a saturated-and-royal-secondary quality, the deep-rich color of European crown-prince coronet-and-livery vestment. Sits at the bold-and-aristocratic end of the grid, parallel to lordly and regal in usage.

Blueberry
noun

The genus Vaccinium — North American native berry shrubs cultivated since the early twentieth century. The fruit's deep blue-purple skin is colored by anthocyanin and the protective bloom of waxy yeast cells. The color refers to a fresh wild blueberry: a saturated, slightly cool deep blue-violet with the powdery finish of waxy fruit surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#40409e
Original
#0050a1
Protanopia
#00489c
Deuteranopia
#005668
Tritanopia
#474747
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.59:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.45:1

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