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Bold Khiva

#3f3b99
Notes

Bold Khiva (#3F3B99) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (243°, 44%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3f3b99
RGB
rgb(63, 59, 153)
HSL
hsl(243, 44%, 42%)
HWB
hwb(243 23% 40%)
OKLCH
oklch(41.4% 0.149 279.6)
HSV
hsv(243, 61%, 60%)
LAB
lab(30.60% 30.04 -51.07)
LCH
lch(30.60% 59.25 300.47)
CMYK
cmyk(59%, 61%, 0%, 40%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Khiva
noun

Ancient Khanate of Central Asia, on the Silk Road in modern Uzbekistan — its old-walled inner-city Itchan Kala remains a living complex of indigo-and-turquoise-tiled medreseh and minaret façades. Khiva color refers to the deep-blue tilework of the Islam Khoja minaret in Itchan Kala: a saturated, slightly cool deep blue-violet with the glossy finish of cobalt-glazed Khwarezmian ceramic tile under the high desert sun.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3f3b99
Original
#004c9c
Protanopia
#004497
Deuteranopia
#075264
Tritanopia
#434343
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.14:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.30:1

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