Rousing Periwinkle
Rousing Periwinkle (#3D98E3) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (207°, 75%, 56%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English rūsan, to rush — present-participle of rouse. As a color modifier, rousing implies a saturated-and-wakening-and-active quality, the bright color of dawn-chorus-and-morning-bell atmospheric-and-aural stimulation. Sits at the bright-and-active end of the grid, parallel to awakening and invigorating in usage.
Vinca minor, the trailing groundcover of European woodland whose pale blue-violet flowers gave English the color name in the eighteenth century. Distinct from Catharanthus roseus (Madagascar periwinkle, the source of vincristine for chemotherapy). The color refers to the corolla of a fresh Vinca flower: a soft, slightly violet-shifted pale blue with the matte finish of five-petaled bloom. Lighter than bluebell, cooler than lavender.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.