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Established Amur

#3d5cec
Notes

Established Amur (#3D5CEC) is a true blue with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (229°, 82%, 58%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3d5cec
RGB
rgb(61, 92, 236)
HSL
hsl(229, 82%, 58%)
HWB
hwb(229 24% 7%)
OKLCH
oklch(54.2% 0.219 268.5)
HSV
hsv(229, 74%, 93%)
LAB
lab(45.22% 37.84 -75.72)
LCH
lch(45.22% 84.65 296.55)
CMYK
cmyk(74%, 61%, 0%, 7%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Amur
noun

The river forming the border between Russia and China — and the saturated deep blue of Amur River water at Khabarovsk and the surrounding Russian Far East taiga sky. Amur refers to mid-depth Amur River water at Khabarovsk: a saturated, slightly cool deep blue with the optical complexity of cold-temperate continental river.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3d5cec
Original
#0073f1
Protanopia
#0063e9
Deuteranopia
#00819b
Tritanopia
#606060
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.33:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.94:1

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