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Bracing Azure

#3b9aee
Notes

Bracing Azure (#3B9AEE) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (208°, 84%, 58%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3b9aee
RGB
rgb(59, 154, 238)
HSL
hsl(208, 84%, 58%)
HWB
hwb(208 23% 7%)
OKLCH
oklch(67.0% 0.153 249.0)
HSV
hsv(208, 75%, 93%)
LAB
lab(61.84% 0.28 -50.09)
LCH
lch(61.84% 50.09 270.32)
CMYK
cmyk(75%, 35%, 0%, 7%)

Etymology

Bracing
adjective

Old French bracier, to embrace — present-participle of brace. As a color modifier, bracing implies a saturated-and-cool-and-energizing quality, the bright color of Atlantic-Cornish-coast and Hebridean-island fresh-sea-air visual-stimulation. Sits at the bright-and-cool end of the grid, parallel to invigorating and crisp in usage.

Azure
noun

From the Persian lāzhuward, lapis lazuli, through the Arabic al-lāzaward and the Old French azur — the Western color name carries with it an entire trade route from Afghan mines to Renaissance pigment shops. The color refers to the heraldic azure of medieval blazonry: a clean, slightly muted mid-blue with the matte finish of pigment in tempera. Lighter than ultramarine, deeper than sky.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3b9aee
Original
#739ef1
Protanopia
#598eec
Deuteranopia
#00aeb9
Tritanopia
#8c8c8c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.98:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.04:1

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