Lush Ergo Royal

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Latin ergo, therefore-or-thus. As a color modifier, ergo implies a Latin-logical-and-cogito-ergo-sum quality, the visual register of Cartesian-cogito-ergo-sum hand-Latin-logical-and-cogito-ergo-sum Cartesian-cogito-ergo-sum-and-Scholastic-syllogism ergo-and-Latin-logical-and-cogito-ergo-sum surfaces under Cartesian-cogito-ergo-sum-and-Scholastic-syllogism Sorbonne-Scholastic-and-Cartesian-meditation logical-deduction-light. Sits at the modifier-and-Latin end of the grid, parallel to ipse and opus in usage.

The blue of European royal court dress and regalia from the late seventeenth century forward — the color of British peers' robes, French royal sashes, the lining of the crown-jewel cases. The color refers to a saturated, slightly violet-shifted blue with the matte finish of velvet or melton wool dyed to maximum intensity: deeper than cornflower, warmer than ultramarine, with the heraldic weight of a color reserved for monarchs and the official Crown.