Firm Niagara
Firm Niagara (#3B74CF) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (217°, 61%, 52%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin firmus, strong / stable — sharing root with English farm (originally a fixed-yearly-rental). As a color modifier, firm implies a saturated-and-resolute quality where the hue holds its visual position without wavering. Sits at the bold-and-firm end of the grid, parallel to steadfast and unwavering in usage.
The triple waterfall on the Niagara River between New York and Ontario — the largest waterfall by flow rate east of the Mississippi. Niagara blue refers to the color of the water as it falls: a saturated, slightly green-shifted deep blue with the optical complexity of glacial-melt water mixed with limestone-derived calcium carbonate. Cooler than turquoise, deeper than aqua, with the natural-wonder weight of a falls visited by millions annually.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.