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Lavish Blueberry

#3b3f97
Notes

Lavish Blueberry (#3B3F97) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (237°, 44%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3b3f97
RGB
rgb(59, 63, 151)
HSL
hsl(237, 44%, 41%)
HWB
hwb(237 23% 41%)
OKLCH
oklch(41.7% 0.141 276.4)
HSV
hsv(237, 61%, 59%)
LAB
lab(31.16% 26.02 -48.96)
LCH
lch(31.16% 55.44 297.99)
CMYK
cmyk(61%, 58%, 0%, 41%)

Etymology

Lavish
adjective

Old French lavasse, downpour — sharing root with laver (to wash). As a color modifier, lavish implies a saturated-and-extravagant quality where the hue spills over its visual boundaries with luxurious pigmentation. Sits at the bold-and-saturated end of the grid, parallel to opulent and sumptuous in usage.

Blueberry
noun

The genus Vaccinium — North American native berry shrubs cultivated since the early twentieth century. The fruit's deep blue-purple skin is colored by anthocyanin and the protective bloom of waxy yeast cells. The color refers to a fresh wild blueberry: a saturated, slightly cool deep blue-violet with the powdery finish of waxy fruit surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3b3f97
Original
#004d9a
Protanopia
#004595
Deuteranopia
#005464
Tritanopia
#454545
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.96:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.34:1

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