Vivid Eggplant Zing

#3b004d

Notes

Vivid Eggplant Zing (#3B004D) is a deep violet with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (286°, 100%, 15%) places it in the highly saturated band at a dark lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#3b004d

RGB

rgb(59, 0, 77)

HSL

hsl(286, 100%, 15%)