Loud Joy Turquoise

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Latin gaudia, delights. As a color modifier, joy implies a bright-and-radiant-and-uplifted quality, the visual register of Provençal-troubadour-and-Florentine-Carnival-joy hand-bright-and-radiant-and-uplifted Provençal-troubadour-and-Florentine-Carnival-and-Renaissance-festa joyful-and-bright-and-radiant-and-uplifted surfaces under Provençal-troubadour-and-Florentine-Carnival-and-Renaissance-festa banner-and-procession-and-piazza festival-day-light. Sits at the modifier-and-mood end of the grid, parallel to bliss and glee in usage.

The hydrated copper-aluminum phosphate mined in Persia and the American Southwest for thousands of years — the firuze of Iran, the chalchihuitl of Mesoamerica, the heart of Pueblo and Navajo silverwork. The color refers to a fine Sleeping Beauty turquoise from Arizona: a saturated, slightly green-shifted blue with the slight matrix of host-rock veining. Brighter than persian, lighter than cerulean.