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Rich Brooklyn

#3954d7
Notes

Rich Brooklyn (#3954D7) is a true blue with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (230°, 66%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3954d7
RGB
rgb(57, 84, 215)
HSL
hsl(230, 66%, 53%)
HWB
hwb(230 22% 16%)
OKLCH
oklch(50.8% 0.202 268.9)
HSV
hsv(230, 73%, 84%)
LAB
lab(41.40% 34.96 -70.05)
LCH
lch(41.40% 78.29 296.52)
CMYK
cmyk(73%, 61%, 0%, 16%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Brooklyn
noun

The New York borough — and the deep blue of Brooklyn Bridge granite anchors-and-steel-cable assembly seen against East River water. Brooklyn refers to Brooklyn Bridge against late-evening city light: a saturated, slightly cool deep blue with the optical complexity of historic stone-and-cable bridge against urban-illuminated water.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3954d7
Original
#0069db
Protanopia
#005ad4
Deuteranopia
#00768d
Tritanopia
#585858
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
6.13:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.42:1

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