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Direct Dux Lagoon

#37b3d0
Notes

Direct Dux Lagoon (#37B3D0) is a true cyan with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (191°, 62%, 52%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#37b3d0
RGB
rgb(55, 179, 208)
HSL
hsl(191, 62%, 52%)
HWB
hwb(191 22% 18%)
OKLCH
oklch(71.2% 0.113 217.1)
HSV
hsv(191, 74%, 82%)
LAB
lab(67.73% -23.99 -24.38)
LCH
lch(67.73% 34.20 225.46)
CMYK
cmyk(74%, 14%, 0%, 18%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Dux
modifier

Latin dux, leader-or-general. As a color modifier, dux implies a Latin-leader-and-Roman-general-and-Doge quality, the visual register of Roman-dux-and-Venetian-Doge hand-Latin-leader-and-Roman-general-and-Doge Roman-dux-and-Venetian-Doge-and-Renaissance-condottiere dux-and-Latin-leader surfaces under Roman-dux-and-Venetian-Doge-and-Renaissance-condottiere Republican-Rome-and-Venetian-Doge's-Palace leader-and-general-light. Sits at the modifier-and-Latin end of the grid, parallel to pater and virtus in usage.

Lagoon
noun

A shallow body of saltwater partially or fully enclosed by a barrier — coral atoll lagoons in the Pacific, Venice's Laguna Veneta, the Florida Keys' backcountry. The color refers to the average reflectance of a calm tropical lagoon at midday: a saturated, slightly muted blue-green with the optical clarity of shallow water over white sand. Brighter than reef, cooler than aquamarine, with the postcard weight of a Pacific atoll seen from above.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#37b3d0
Original
#a0aed2
Protanopia
#8b9ed0
Deuteranopia
#00bdbc
Tritanopia
#9b9b9b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.46:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.52:1

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