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Substantial Genever

#37a73c
Notes

Substantial Genever (#37A73C) is a true green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (123°, 50%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#37a73c
RGB
rgb(55, 167, 60)
HSL
hsl(123, 50%, 44%)
HWB
hwb(123 22% 35%)
OKLCH
oklch(64.3% 0.177 143.8)
HSV
hsv(123, 67%, 65%)
LAB
lab(60.58% -52.82 45.00)
LCH
lch(60.58% 69.39 139.57)
CMYK
cmyk(67%, 0%, 64%, 35%)

Etymology

Substantial
adjective

Latin substantia, substance — adjectival suffix -al, derived from sub-stāre (to stand under). As a color modifier, substantial implies a saturated-and-weighty-and-material quality where the hue carries visual mass and presence. Sits at the bold-and-weighty end of the grid, parallel to weighty and hefty in usage.

Genever
noun

The Dutch juniper-flavored spirit — the predecessor of English gin, distilled in Netherlands and Belgium since the seventeenth century. Genever color refers to a fresh-poured jonge genever in a tulip glass: a soft, slightly cool pale green-yellow with the optical clarity of malt-wine-and-juniper spirit.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#37a73c
Original
#aa982f
Protanopia
#9d8f45
Deuteranopia
#1aa291
Tritanopia
#878787
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.11:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.76:1

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