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Coolblue

Soft Denim Silk

#3737c8
Notes

Soft Denim Silk (#3737C8) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (240°, 57%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3737c8
RGB
rgb(55, 55, 200)
HSL
hsl(240, 57%, 50%)

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