Bright Indigo Kinetic

#3707bb

Notes

Bright Indigo Kinetic (#3707BB) is a true indigo with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (256°, 93%, 38%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary lime. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#3707bb

RGB

rgb(55, 7, 187)

HSL

hsl(256, 93%, 38%)