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Rich Brunnera

#3696d7
Notes

Rich Brunnera (#3696D7) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (204°, 67%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3696d7
RGB
rgb(54, 150, 215)
HSL
hsl(204, 67%, 53%)
HWB
hwb(204 21% 16%)
OKLCH
oklch(64.7% 0.131 242.7)
P3
color(display-p3 0.3218 0.5803 0.8218)
HSV
hsv(204, 75%, 84%)
LAB
lab(59.43% -6.13 -41.13)
LCH
lch(59.43% 41.59 261.53)
CMYK
cmyk(75%, 30%, 0%, 16%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Brunnera
noun

The genus BrunneraSiberian bugloss, the shade-garden perennial whose forget-me-not-style flowers appear in early spring. B. macrophylla 'Jack Frost' has silver-marbled foliage prized in shade gardens. The color refers to a fresh brunnera flower spike: a saturated, slightly cool deep blue with the matte finish of small five-petaled flower.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3696d7
Original
#7897da
Protanopia
#6288d6
Deuteranopia
#00a6ad
Tritanopia
#868686
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.50:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##3696D7
Display P3
Display P3
color(display-p3 0.3218 0.5803 0.8218)
P3 has subtle headroomOKLCH chroma 0.131

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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