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Welcoming Indigobird

#367b7b
Notes

Welcoming Indigobird (#367B7B) is a true cyan with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (180°, 39%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#367b7b
RGB
rgb(54, 123, 123)
HSL
hsl(180, 39%, 35%)
HWB
hwb(180 21% 52%)
OKLCH
oklch(53.9% 0.069 195.3)
P3
color(display-p3 0.2839 0.4763 0.4792)
HSV
hsv(180, 56%, 48%)
LAB
lab(47.47% -21.50 -6.59)
LCH
lch(47.47% 22.49 197.04)
CMYK
cmyk(56%, 0%, 0%, 52%)

Etymology

Welcoming
adjective

Old English wel-cuman, well-coming — present-participle of welcome. As a color modifier, welcoming implies a clear-and-inviting-and-warm quality where the hue carries the visual register of cordial-and-hospitable color-tone. Sits at the crisp-and-cheerful end of the grid, parallel to hospitable and inviting in usage.

Indigobird
noun

The genus Vidua — African parasitic finches whose males display saturated indigo-blue plumage in breeding season. The color refers to a male V. chalybeata (village indigobird) in breeding plumage: a saturated, slightly cool deep blue-violet with the iridescent satin finish of structural feather color.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#367b7b
Original
#74767b
Protanopia
#686d7c
Deuteranopia
#007f7b
Tritanopia
#6c6c6c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.91:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.28:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##367B7B
Display P3
Display P3
color(display-p3 0.2839 0.4763 0.4792)
Inside sRGBOKLCH chroma 0.069

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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