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Direct Iceberg

#359acf
Notes

Direct Iceberg (#359ACF) is a true azure with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (201°, 62%, 51%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary orange. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#359acf
RGB
rgb(53, 154, 207)
HSL
hsl(201, 62%, 51%)
HWB
hwb(201 21% 19%)
OKLCH
oklch(65.2% 0.120 236.2)
HSV
hsv(201, 74%, 81%)
LAB
lab(60.22% -11.28 -35.43)
LCH
lch(60.22% 37.18 252.34)
CMYK
cmyk(74%, 26%, 0%, 19%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Iceberg
noun

Floating freshwater ice — calved from glaciers and ice shelves — characterized by the saturated pale blue of the underwater portion. The blue comes from the same Rayleigh scattering that colors the sky, intensified through compressed glacier ice. The color refers to a freshly calved Antarctic iceberg's underwater face: a saturated, slightly cool pale blue.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#359acf
Original
#8199d1
Protanopia
#6c8bce
Deuteranopia
#00a8ac
Tritanopia
#888888
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.15:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.67:1

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