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Hardy Pennant

#354bbf
Notes

Hardy Pennant (#354BBF) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (230°, 57%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#354bbf
RGB
rgb(53, 75, 191)
HSL
hsl(230, 57%, 48%)
HWB
hwb(230 21% 25%)
OKLCH
oklch(46.9% 0.183 269.6)
HSV
hsv(230, 72%, 75%)
LAB
lab(37.02% 31.60 -63.31)
LCH
lch(37.02% 70.76 296.52)
CMYK
cmyk(72%, 61%, 0%, 25%)

Etymology

Hardy
adjective

Old French hardi, bold / brave — past-participle of hardir (to make brave). As a color modifier, hardy implies a saturated-and-cold-resistant quality, the deep-rich color of Scandinavian-and-Russian boreal-forest-and-tundra outdoor-clothing. Sits at the bold-and-resilient end of the grid, parallel to tough and resilient.

Pennant
noun

A long triangular flag flown by warships — particularly the British Royal Navy commissioning pennant (a long blue-and-white streamer flown when a ship is in active commission). Pennant color refers to a fresh commissioning pennant: a saturated, slightly cool deep blue with the matte finish of dyed flag bunting.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#354bbf
Original
#005ec3
Protanopia
#0051bd
Deuteranopia
#00687e
Tritanopia
#4f4f4f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.22:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.91:1

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