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Decisive Aubrieta

#3545a1
Notes

Decisive Aubrieta (#3545A1) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (231°, 50%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3545a1
RGB
rgb(53, 69, 161)
HSL
hsl(231, 50%, 42%)
HWB
hwb(231 21% 37%)
OKLCH
oklch(43.3% 0.149 271.3)
HSV
hsv(231, 67%, 63%)
LAB
lab(33.10% 24.60 -51.88)
LCH
lch(33.10% 57.42 295.37)
CMYK
cmyk(67%, 57%, 0%, 37%)

Etymology

Decisive
adjective

From the Latin decidere, to cut off — used as a modifier for colors that read as firm and final. Decisive black, decisive red: the implication is that the color has settled on its position and won't drift. Sits in the bold-bucket corner alongside resolute, with a slightly sharper edge.

Aubrieta
noun

The genus Aubrieta — Mediterranean rock-garden perennial named for the eighteenth-century French botanical illustrator Claude Aubriet. Mauve-and-blue mat-forming spring bloomer. The color refers to a fresh A. deltoidea mat at peak bloom: a saturated, slightly cool deep blue-violet with the matte finish of small four-petaled flowers covering rocks.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3545a1
Original
#0053a4
Protanopia
#00499f
Deuteranopia
#005b6c
Tritanopia
#484848
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
8.34:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.52:1

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