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Established Bellflower

#35399e
Notes

Established Bellflower (#35399E) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (238°, 50%, 41%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#35399e
RGB
rgb(53, 57, 158)
HSL
hsl(238, 50%, 41%)
HWB
hwb(238 21% 38%)
OKLCH
oklch(40.7% 0.160 274.9)
HSV
hsv(238, 66%, 62%)
LAB
lab(29.79% 31.37 -55.46)
LCH
lch(29.79% 63.72 299.50)
CMYK
cmyk(66%, 64%, 0%, 38%)

Etymology

Established
adjective

Latin stabilīre, to make stable — past-participle of establish. As a color modifier, established implies a saturated-and-rooted quality where the hue carries the weight of long-standing visual presence. Sits at the bold-and-firm end of the grid, parallel to steadfast and anchored in usage.

Bellflower
noun

The genus Campanula — Latin for little bell — small to mid-sized perennials whose bell-shaped blue or violet flowers fill rock gardens and herbaceous borders across temperate climates. The color refers to a fresh Campanula medium canterbury bell: a saturated, slightly violet-shifted blue with the matte finish of a single bell-form flower. Cooler than periwinkle, warmer than larkspur, with the cottage-garden weight of a plant that names an entire genus and color.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#35399e
Original
#004ba1
Protanopia
#00429c
Deuteranopia
#005366
Tritanopia
#3f3f3f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.42:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.23:1

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