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Punchy Gin

#3470f3
Notes

Punchy Gin (#3470F3) is a true azure with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (221°, 89%, 58%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3470f3
RGB
rgb(52, 112, 243)
HSL
hsl(221, 89%, 58%)
HWB
hwb(221 20% 5%)
OKLCH
oklch(58.2% 0.207 263.0)
HSV
hsv(221, 79%, 95%)
LAB
lab(50.44% 26.93 -71.16)
LCH
lch(50.44% 76.09 290.73)
CMYK
cmyk(79%, 54%, 0%, 5%)

Etymology

Punchy
adjective

A modern adjectival form of punch, to strike sharply. Used as a color word since the early twentieth century for hues that read as highly contrasting and visually loud. Punchy red, punchy yellow: the implication is full saturation combined with optical impact. Sits across the bold and bright buckets, near vivid and striking.

Gin
noun

The juniper-flavored distilled spirit — and the saturated deep blue of Bombay Sapphire-bottle glass and Hendrick's-style apothecary-style packaging. Gin color refers to a fresh-poured gin bottle in a bar light: a saturated, slightly cool deep blue with the high gloss of dyed glass.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3470f3
Original
#0081f8
Protanopia
#0070f0
Deuteranopia
#0090a7
Tritanopia
#6d6d6d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.41:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.76:1

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