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Rich Tahoe

#344ba4
Notes

Rich Tahoe (#344BA4) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (228°, 52%, 42%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#344ba4
RGB
rgb(52, 75, 164)
HSL
hsl(228, 52%, 42%)
HWB
hwb(228 20% 36%)
OKLCH
oklch(44.7% 0.146 268.9)
HSV
hsv(228, 68%, 64%)
LAB
lab(34.89% 21.57 -50.80)
LCH
lch(34.89% 55.19 293.01)
CMYK
cmyk(68%, 54%, 0%, 36%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Tahoe
noun

Lake Tahoe — the deep alpine lake on the California-Nevada border — known for its saturated deep-blue water and clarity (visibility to 21 meters). Tahoe refers to mid-depth Lake Tahoe water on a clear day: a saturated, slightly cool very deep blue with the optical clarity of cold-temperate alpine freshwater.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#344ba4
Original
#0b57a7
Protanopia
#004da2
Deuteranopia
#006070
Tritanopia
#4d4d4d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.81:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.69:1

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