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Rich Picotee

#344ab1
Notes

Rich Picotee (#344AB1) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (229°, 55%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#344ab1
RGB
rgb(52, 74, 177)
HSL
hsl(229, 55%, 45%)
HWB
hwb(229 20% 31%)
OKLCH
oklch(45.5% 0.165 269.5)
HSV
hsv(229, 71%, 69%)
LAB
lab(35.60% 27.01 -57.39)
LCH
lch(35.60% 63.43 295.21)
CMYK
cmyk(71%, 58%, 0%, 31%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Picotee
noun

A botanical term for a flower with edges colored differently from the body — Picotee roses, Picotee sweet peas, Picotee dahlias all have a crisp white or contrasting band along the petal margin. The color Picotee blue refers to a saturated body-color blue used as the dominant petal field: a saturated, slightly violet-shifted deep blue with the matte finish of high-density flower petal. Cooler than royal, warmer than indigo.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#344ab1
Original
#005ab4
Protanopia
#004eaf
Deuteranopia
#006376
Tritanopia
#4d4d4d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.61:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.76:1

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