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Lush Bluebell

#343481
Notes

Lush Bluebell (#343481) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (240°, 43%, 35%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#343481
RGB
rgb(52, 52, 129)
HSL
hsl(240, 43%, 35%)
HWB
hwb(240 20% 49%)
OKLCH
oklch(37.2% 0.127 278.3)
HSV
hsv(240, 60%, 51%)
LAB
lab(26.07% 24.23 -43.63)
LCH
lch(26.07% 49.91 299.04)
CMYK
cmyk(60%, 60%, 0%, 49%)

Etymology

Lush
adjective

Middle English lush, possibly from lascious, lascivious — a word that drifted from sensual ripeness toward visual abundance. Used as a color word since the eighteenth century for the saturated greens of well-watered foliage and the deep saturated jewel tones of velvet upholstery. Used across the deep and bold buckets where the hue is simultaneously dark and vivid.

Bluebell
noun

Hyacinthoides non-scripta, the wild English bluebell that carpets ancient British woodlands in late April — half the world's population grows in the United Kingdom. The color refers to a freshly opened bluebell flower: a saturated, slightly violet-shifted blue with the matte finish of a downward-hanging bell. Cooler than periwinkle, warmer than cobalt, with the seasonal weight of a flower so closely tied to one country's spring landscape.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#343481
Original
#004184
Protanopia
#003b7f
Deuteranopia
#044655
Tritanopia
#3a3a3a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
10.75:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
1.95:1

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