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Genuine Agua

#328949
Notes

Genuine Agua (#328949) is a true green with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (136°, 47%, 37%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary magenta. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#328949
RGB
rgb(50, 137, 73)
HSL
hsl(136, 47%, 37%)
HWB
hwb(136 20% 46%)
OKLCH
oklch(56.2% 0.128 149.1)
HSV
hsv(136, 64%, 54%)
LAB
lab(50.74% -40.66 26.76)
LCH
lch(50.74% 48.68 146.65)
CMYK
cmyk(64%, 0%, 47%, 46%)

Etymology

Genuine
adjective

Latin genuinus, natural, innate — used as a color modifier since the sixteenth century for hues that read as authentic rather than imitated. Genuine indigo, genuine ochre: moderate-to-high saturation combined with the optical impression of a hue from real pigment rather than synthetic dye. Sits at the crisp-bucket alongside true and honest.

Agua
noun

The Spanish word for water — used in agua fresca, agua marina (sea water), and the pale blue-green tile of Andalusian fountains. The color refers to a Sevillian agua-tile fountain: a soft, slightly cool pale blue-green with the high gloss of fired Andalusian ceramic.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#328949
Original
#8a7e44
Protanopia
#7f764d
Deuteranopia
#18867a
Tritanopia
#727272
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.37:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.81:1

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