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Crushing Blueberry

#323891
Notes

Crushing Blueberry (#323891) is a true blue with an earthy character. It leans grounded and natural, the kind of color that plays well with wood, clay, linen, and warm neutrals. Its HSL profile (236°, 49%, 38%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#323891
RGB
rgb(50, 56, 145)
HSL
hsl(236, 49%, 38%)
HWB
hwb(236 20% 43%)
OKLCH
oklch(39.2% 0.145 274.6)
HSV
hsv(236, 66%, 57%)
LAB
lab(28.25% 26.92 -50.04)
LCH
lch(28.25% 56.82 298.28)
CMYK
cmyk(66%, 61%, 0%, 43%)

Etymology

Crushing
adjective

Old French croissir, to crash / break — present-participle of crush. As a color modifier, crushing implies a deep-and-overwhelming-and-weighty quality where the hue exerts maximum visual force. Sits at the deep-and-weighty end of the grid, parallel to pressing with destructive register.

Blueberry
noun

The genus Vaccinium — North American native berry shrubs cultivated since the early twentieth century. The fruit's deep blue-purple skin is colored by anthocyanin and the protective bloom of waxy yeast cells. The color refers to a fresh wild blueberry: a saturated, slightly cool deep blue-violet with the powdery finish of waxy fruit surface.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#323891
Original
#004794
Protanopia
#003f8f
Deuteranopia
#004e5f
Tritanopia
#3d3d3d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
9.95:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.11:1

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