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Direct Kingfisher

#3198ad
Notes

Direct Kingfisher (#3198AD) is a true cyan with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (190°, 56%, 44%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary red. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3198ad
RGB
rgb(49, 152, 173)
HSL
hsl(190, 56%, 44%)
HWB
hwb(190 19% 32%)
OKLCH
oklch(63.1% 0.096 214.3)
HSV
hsv(190, 72%, 68%)
LAB
lab(58.15% -22.07 -19.46)
LCH
lch(58.15% 29.42 221.41)
CMYK
cmyk(72%, 12%, 0%, 32%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Kingfisher
noun

The family Alcedinidae — particularly Alcedo atthis, the European common kingfisher whose iridescent turquoise-blue plumage gives the color its name. The color refers to a male European kingfisher's wing: a saturated, slightly cool deep blue-green with the iridescent satin finish of structurally colored feathers.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3198ad
Original
#8993ae
Protanopia
#7886ad
Deuteranopia
#00a09e
Tritanopia
#848484
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.37:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.23:1

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