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Smoldering Aotearoa

#30a429
Notes

Smoldering Aotearoa (#30A429) is a true green with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (117°, 60%, 40%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#30a429
RGB
rgb(48, 164, 41)
HSL
hsl(117, 60%, 40%)
HWB
hwb(117 16% 36%)
OKLCH
oklch(63.1% 0.189 142.3)
HSV
hsv(117, 75%, 64%)
LAB
lab(59.29% -54.95 51.28)
LCH
lch(59.29% 75.16 136.98)
CMYK
cmyk(71%, 0%, 75%, 36%)

Etymology

Smoldering
adjective

The progressive participle of smolder, to burn slowly without flame. Used as a color word since the late nineteenth century for the deep reds and oranges of barely-flame coal — the warm saturated darks where the heat is internal rather than emitted. Sits in the bold-and-warm corner, slightly less luminous than burning and slightly less calm than rich.

Aotearoa
noun

The Māori name for New Zealand — the land of the long white cloud — and the saturated deep green of New Zealand's South Island fjordland and fern understory. Aotearoa refers to a Fiordland forest understory: a saturated, slightly cool deep yellow-green with the matte finish of Cyathea tree-fern foliage.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#30a429
Original
#a89410
Protanopia
#9a8b36
Deuteranopia
#0f9f8c
Tritanopia
#828282
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.25:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.47:1

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