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Rich Verdure

#30801c
Notes

Rich Verdure (#30801C) is a deep green with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (108°, 64%, 31%) places it in the balanced band at a dark lightness. It works well as a headline, icon, or deep background in an otherwise light layout, pairing cleanly with cream, bone, and warm neutrals. For a confident two-color system, pair it with its complementary violet. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#30801c
RGB
rgb(48, 128, 28)
HSL
hsl(108, 64%, 31%)
HWB
hwb(108 11% 50%)
OKLCH
oklch(53.0% 0.154 140.2)
HSV
hsv(108, 78%, 50%)
LAB
lab(47.17% -43.15 43.94)
LCH
lch(47.17% 61.59 134.48)
CMYK
cmyk(63%, 0%, 78%, 50%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Verdure
noun

The lush green of healthy vegetation — used in landscape painting and Mediterranean gardening vocabulary. Verdure color refers to a Tuscan landscape in late spring: a saturated, slightly cool deep green with the matte finish of well-irrigated foliage. Drier than verdant.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#30801c
Original
#847406
Protanopia
#7a6d27
Deuteranopia
#257c6d
Tritanopia
#686868
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.96:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.23:1

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