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Earnest Atlantic

#3072dd
Notes

Earnest Atlantic (#3072DD) is a true azure with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (217°, 72%, 53%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#3072dd
RGB
rgb(48, 114, 221)
HSL
hsl(217, 72%, 53%)
HWB
hwb(217 19% 13%)
OKLCH
oklch(56.9% 0.177 259.8)
HSV
hsv(217, 78%, 87%)
LAB
lab(49.35% 17.10 -60.57)
LCH
lch(49.35% 62.94 285.77)
CMYK
cmyk(78%, 48%, 0%, 13%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Atlantic
noun

The body of saltwater between the Americas and Eurasia/Africa — second-largest of Earth's oceans by area, deeper colored by river silt than the Mediterranean. The color refers to the average reflectance of mid-North Atlantic water on a clear day: a saturated, slightly muted blue with the optical depth of cold open water. Deeper than mediterranean, cooler than peacock, with the geographic weight of an ocean named for Atlas at its western horizon.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

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Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#3072dd
Original
#337ee1
Protanopia
#006edb
Deuteranopia
#008c9d
Tritanopia
#6c6c6c
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.59:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.58:1

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