Soft Indigo Ink

#301a9e

Notes

Soft Indigo Ink (#301A9E) is a true indigo with a jewel character. It carries the deep, saturated richness of a gemstone. Authoritative and slightly formal, it works well for type and heavy UI elements. Its HSL profile (250°, 72%, 36%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary yellow. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX

#301a9e

RGB

rgb(48, 26, 158)

HSL

hsl(250, 72%, 36%)