colors
Back to gallery

Earnest Wend Indigo

#2d4aad
Notes

Earnest Wend Indigo (#2D4AAD) is a true blue with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (226°, 59%, 43%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#2d4aad
RGB
rgb(45, 74, 173)
HSL
hsl(226, 59%, 43%)
HWB
hwb(226 18% 32%)
OKLCH
oklch(44.8% 0.162 267.1)
HSV
hsv(226, 74%, 68%)
LAB
lab(34.95% 24.59 -56.09)
LCH
lch(34.95% 61.24 293.67)
CMYK
cmyk(74%, 57%, 0%, 32%)

Etymology

Earnest
adjective

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Wend
modifier

Old English wendan, to-turn-or-go. As a color modifier, wend implies a winding-and-turning-and-meandered quality, the visual register of pilgrim-path-and-river-wend hand-winding-and-turning-and-meandered pilgrim-path-and-river-and-Roman-road wended-and-winding-and-turning-and-meandered surfaces under pilgrim-path-and-river-and-Roman-road Camino-and-Pennine-Way-and-Kumano hilltop-pilgrim-light. Sits at the modifier-and-mood end of the grid, parallel to drift and roam in usage.

Indigo
noun

Indigofera tinctoria, the South Asian legume whose leaves yield the deep blue dye that has clothed humanity for at least four thousand years — Egyptian linen, Mayan textile, the slave-grown plantations of Carolina. The color refers to a freshly indigo-dyed cotton thread: a saturated, slightly violet-shifted deep blue with the slight lustre of a fiber surface oxidized in air. Deeper than cobalt, cooler than royal.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#2d4aad
Original
#0058b0
Protanopia
#004cab
Deuteranopia
#006274
Tritanopia
#4b4b4b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon White
7.79:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon Black
2.69:1

Related Colors

Canvas