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Rich Dux Royal

#2967ef
Notes

Rich Dux Royal (#2967EF) is a true azure with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (221°, 86%, 55%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary amber. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#2967ef
RGB
rgb(41, 103, 239)
HSL
hsl(221, 86%, 55%)
HWB
hwb(221 16% 6%)
OKLCH
oklch(55.8% 0.215 262.9)
HSV
hsv(221, 83%, 94%)
LAB
lab(47.50% 30.20 -73.72)
LCH
lch(47.50% 79.67 292.27)
CMYK
cmyk(83%, 57%, 0%, 6%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Dux
modifier

Latin dux, leader-or-general. As a color modifier, dux implies a Latin-leader-and-Roman-general-and-Doge quality, the visual register of Roman-dux-and-Venetian-Doge hand-Latin-leader-and-Roman-general-and-Doge Roman-dux-and-Venetian-Doge-and-Renaissance-condottiere dux-and-Latin-leader surfaces under Roman-dux-and-Venetian-Doge-and-Renaissance-condottiere Republican-Rome-and-Venetian-Doge's-Palace leader-and-general-light. Sits at the modifier-and-Latin end of the grid, parallel to pater and virtus in usage.

Royal
noun

The blue of European royal court dress and regalia from the late seventeenth century forward — the color of British peers' robes, French royal sashes, the lining of the crown-jewel cases. The color refers to a saturated, slightly violet-shifted blue with the matte finish of velvet or melton wool dyed to maximum intensity: deeper than cornflower, warmer than ultramarine, with the heraldic weight of a color reserved for monarchs and the official Crown.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#2967ef
Original
#007af4
Protanopia
#0068ec
Deuteranopia
#0089a1
Tritanopia
#646464
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.91:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.28:1

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